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Is this channel paying for itself?
What a customer really costs with agency and creative counted in, what they are worth, and how fast the channel pays back.
Your numbers
Starting numbers: A business running one paid channel and asking whether it earns back what it costs. Change anything below.
What goes into this one channel each month.
What you pay outside help to run it.
Share of this channel’s leads that end up paying.
Share of customers who leave each month, which sets how long one lasts.
What the channel brings in.
What one customer pays you each month.
What this also assumes (2)
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Months until the channel pays for itself
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How it's computed
About this calculator
Channel payback measures how many months of gross profit it takes a customer to repay what the channel spent to win them. The trap is in the cost side: media spend alone makes almost any channel look good, but the retainer, creative production, and management time belong in the number too. This model loads them all in, converts leads to customers at the channel's own close rate, and divides the loaded cost per customer by the monthly gross profit each one contributes. The headroom against your payback bar is the verdict: positive and the spend can hold or grow, negative and the channel needs rework or cutting.
Pull the spend, agency cost, conversion, and churn levers to match your own channel and watch payback cross the bar. The chain shows every step. Save the model with your numbers to stress-test scenarios and share the verdict with whoever owns the budget.
Every number on this page is computed live by the LeverMap engine.