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Are we default alive or default dead?
Whether the funnel you already have, held flat, plateaus above your cost base - or never gets there.
Your numbers
Starting numbers: A seed-stage subscription business adding a few hundred signups a month and still spending more than it earns. Change anything below.
People starting a trial or free account each month.
Share of signups that become paying customers.
Share of paying customers who leave each month.
Everything you spend in a month, payroll included.
What you bill in a typical month today.
Average monthly bill across your paying customers.
What this also assumes (1)
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Where growth alone gets you
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How it's computed
About this calculator
Default alive means the business reaches breakeven on the funnel it already has, without new money. Hold signups, conversion, and churn flat and the customer base converges on a plateau - the point where monthly adds equal monthly losses. Turn that plateau into MRR and compare it to the MRR at which gross profit covers operating costs. If the plateau clears the breakeven line, you are default alive; if it settles below, the current machine never gets there and something has to change. Pull the levers to match your own funnel and cost base, and watch the coverage number cross the line in either direction. The chain above shows every step of the arithmetic. When it reflects your business, save the model to test what actually moves the answer - conversion, churn, or costs - and share it with your cofounders or board.
Every number on this page is computed live by the LeverMap engine.