LeverMap
All calculators
What does the discount really cost?
Margin given away on every deal, and how far win rate has to rise before the discount pays for itself.
Your numbers
Starting numbers: A business selling mid-sized deals, deciding whether a discount wins enough extra work to pay for itself. Change anything below.
How much you take off the list price to win the deal.
Share of deals you close without discounting.
Share you expect to close once the discount is on the table.
What one deal is worth before any discount.
Sales and marketing spent per deal closed.
What this also assumes (4)
Nothing you type leaves your browser.
Cushion on the win rate you assumed
—
How it's computed
About this calculator
A discount comes straight out of margin, because delivery cost and CAC do not shrink when the price does. This model prices the giveaway: the contribution surrendered on every deal that would have closed anyway, and the win-rate lift the discounted motion must buy just to match today's total margin. That breakeven lift is the number to hold against the rep's claim - if the promised lift sits below it, the discount is a gift, not a strategy. Pull the levers to match your list price, discount, and win rates, and watch the required lift move against the claimed one. The chain above shows the full arithmetic, including the quarterly margin swing if the discount becomes the default motion. When it matches your sales motion, save the model to set discount policy before the next deal review, and share it with the team.
Every number on this page is computed live by the LeverMap engine.