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What does a price rise really net?
What the increase earns after the churn it causes, and how many customers you can afford to lose.
Your numbers
Starting numbers: A subscription business with a few hundred customers, weighing a price rise against the churn it causes. Change anything below.
How much you put prices up.
Customers you expect to lose because of the price, on top of normal churn.
What a customer pays you each month now.
Share of customers who leave in a normal month.
How many are paying you right now.
What this also assumes (2)
Nothing you type leaves your browser.
Change in monthly revenue
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How it's computed
About this calculator
A price increase earns more per customer and loses some customers - the question is which effect wins. This model runs both lines over a measurement window: revenue if you leave price alone, and revenue at the new price with the extra churn it causes. The difference is the net revenue change, and gross margin turns it into profit. It also answers the fear directly: how many customers you can afford to lose, and the churn lift at which the move exactly breaks even. Pull the levers to test your own increase and your honest guess at the churn it triggers. The chain above shows every step of both revenue lines. When the numbers look like yours, save the model to compare gentler and bolder moves side by side, and share it before the pricing decision is made.
Every number on this page is computed live by the LeverMap engine.