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Where is the funnel leaking money?
Which funnel stage costs the most revenue against benchmark, and what fixing that one stage is worth per year.
Your numbers
Starting numbers: A business with a four-step funnel, looking for the step that costs it the most. Change anything below.
Share of site visitors who leave you a way to contact them.
Share of leads that look like a real prospect rather than a browser.
Share that sales agrees are worth a conversation.
Share of live deals that end in a sale.
Traffic reaching the site each month.
What one closed deal is worth.
What this also assumes (4)
Nothing you type leaves your browser.
Revenue gained by fixing the weakest step
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How it's computed
About this calculator
Every funnel leaks at every stage, so gut feel is a poor guide to where the money goes. This model prices each leak the same way: hold every other stage constant, lift one stage to its benchmark rate, and measure the monthly revenue recovered. Comparing the four numbers side by side reveals the binding stage - the single conversion step costing the most against benchmark - and multiplying its leak across a year shows the size of the prize for fixing it. That is usually a far bigger number than teams expect, and rarely the stage everyone was arguing about. Pull the four conversion levers to match your own funnel, adjust the benchmarks in the assumptions if your segment differs, and watch the binding stage move. The chain shows every step. Save the model with your numbers to stress-test scenarios and point the team at the stage that actually pays.
Every number on this page is computed live by the LeverMap engine.