LeverMap
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How many leads does that target need?
The monthly lead run rate a revenue target really demands once win rate and conversion are applied, and what it costs.
Your numbers
Starting numbers: A business with a revenue target for the year, checking whether the marketing budget can buy the pipeline it needs. Change anything below.
What a typical deal is worth in a year.
Share of leads that turn into a real sales conversation.
Share of live deals that close.
What you pay, all in, for one lead.
The number the plan is built around.
What you have to spend getting there.
What this also assumes (2)
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What the budget leaves over
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How it's computed
About this calculator
A revenue target only becomes a plan when you walk it backwards through the funnel. Divide the target by contract value to get customers needed, gross that up by the win rate to get opportunities, and gross those up by the lead-to-opportunity rate to get leads. The result is the monthly run rate the demand engine has to hold all year, and multiplying it by cost per lead tells you what the target really costs. Run the same funnel forwards from the approved budget and the gap between the two numbers is the conversation to have now, not in the last quarter.
Pull the conversion, win rate, deal size, and cost levers to match your own funnel and watch the lead target and required spend move. The chain shows every step. Save the model with your numbers to stress-test scenarios and share it before the target gets signed.
Every number on this page is computed live by the LeverMap engine.